In 2010, Irina Dzhus has founded an avant-garde clothing and accessories brand, DZHUS. Her collections have soon gained international recognition because of the innovative cut and multipurpose transformer pieces. DZHUS suggests to opt for unified wardrobe items to minimise physical shopping and, at the same time, discover an endless variety of potential outfits. This is how DZHUS’ philosophy of conscious consumption with no limitation for self-expression is brought to life. From the day of its launch, DZHUS has been a vegetarian-friendly brand. All the products are ethically manufactured using cruelty-free materials only.